If you are in the Detroit/Ann Arbor area on January 30th, definitely attend The Ross Net Impact Forum Keynote by Jason Saul, CEO of Mission Measurement:
The Stephen M. Ross School of Business at the University of Michigan proudly presents Net Impact Forum 2009: Next Practices to Address Future Challenges. Corporations across the globe are increasingly recognizing the value of incorporating social and environmental issues into their core strategies; so what’s next? On January 29 – 30 Ross will convene business and civic leaders with graduate students from the Midwest region to discuss innovative ways that the private, public, and nonprofit sectors can address the most pressing social and environmental issues in today’s economic and political climate.
Jason Saul, CEO
Date: January 30, 2009
Location: Ann Arbor, MI
A major shift has occurred in the role of CSR inside America’s leading companies: from justifying the business case – to demonstrating the business value. “Doing” CSR is no longer sufficient; CEOs, investors and analysts are looking for affirmative business results. How are companies actually measuring the business impact of CSR? This workshop, led by Jason Saul, a leading expert in CSR strategy and performance measurement, will share lessons learned in working with companies like McDonald’s, Kraft, and Levi’s to measure their impact.
